The sport of rowing is growing more and more popular. DESIRABLE DEMOGRAPHICS/THE ROWING MARKET As a sport rooted in the traditions of the Ivy League, rowing is the sport of choice for hundreds of thousands of executives, professionals and white-collar managers. The average household income for rowers is $103,000. Over 90% of rowers are college graduates and 60% also hold advanced degrees. The rowing community is also split fairly evenly between men (55%) and women (45%).